Learning how to get traffic to your website to make money online from home is easy when you use keyword research tools to find the right keywords for your niche. A good keyword research tool will make it easier for you by offering suggestions for good keywords and simplifying your efforts to identify worthwhile keywords to use.
Find Quality Keywords
Most people will start their search for keywords by using the Google External Keyword Tool. It's a great tool, as long as you recognize that there are some limitations to the information it will provide. It will show you the number of searches per month for the terms you've entered, and it will give you some synonyms for those terms, but there are other tools that will give you a larger list of synonyms. And when you're performing the basic research for keywords related to your market, you want to start with the largest list possible so that you don't miss terms that could be useful.
A successful keyword marketing campaign will use a number of keywords. The keywords to select are those for which people in your niche are using in their normal search for information about products and services in the market. But some keywords are good choices while others can be a waste of time. Use the list you get from one of the good keyword research tools as your starting point and you're sure to be able to come up with a number of good terms to help get traffic to your website.
Quantify the Competition
The keywords you select need to be used often in natural searches. But you also want to use keywords that have less competition. If you find two good keywords that are both used in searches 5,000 times a month but one has 10,000 websites competing for that term and the other only has 2,000 websites using it, then you're obviously going to focus your efforts on the term that only has 2,000 sites competing with you.
Assess the Quality of the Competition
When you have narrowed your list down and identified the keywords that are used in searches and for which there's not too much competition, the next step is to assess the quality of that competition. Going back to our example, if you have a list of keywords that show up in the search engines 5,000 times a month and there are a 2,000 websites competing for each of these keywords, and then you want to focus your efforts on the keywords with the weakest competition. For example, one keyword might have lots of websites with high quality on-page use of the keyword on their sites and each site has a well structured set of backlinks coming to it. Another keyword might have only one or two sites with high quality on-page use of the keyword and good quality backlinks, so you'll be better off focusing on that second keyword.
Keyword marketing is much like performing a symphony. If you get all the right instruments playing together in a harmonious fashion you'll be able to produce beautiful music and get traffic to your website regularly by using keyword marketing. Good keyword research tools make it a lot easier to make money online from home, and are sure to save you time and money in the long run.